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Jordan 6 Retro Quai 54 - Sail Gum
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The Jordan 6 Retro Quai 54 - Sail Gum 2020
Michael Jordan won his first NBA championship while wearing the Air Jordan 6. Designed by Tinker Hatfield and originally released in 1991, the Air Jordan 6 had five original colorways in its first run:
The original retail price on the AJ 6 was $125. It was revived in 2000 and brought back many times-in 2002, 2006, 2010, 2014, 2015, 2016, 2017, 2018, 2019 and 2020-through new retros and limited-edition collaborations.
- Black/Infrared
- White/Carmine
- White/Infrared
- White/Maroon
- White/Sport Blue
Commercial Success of the Air Jordan 6
During the 1991 Playoffs, Jordan wore the Black/Infrared colorway. The sneakers were advertised through a series of black-and-white commercials featuring director Spike Lee as the character Mars Blackmon. One of these spots included Rock & Roll Hall of Fame musician Little Richard as a genie who turns Mars Blackmon into Michael Jordan. The NBA superstar also wore the White/Carmine colorway in a popular Gatorade commercial that introduced the "Like Mike" theme song.
Rappers and hip-hop artists have also embraced the Air Jordan 6. In 2004, Kanye West wore the Black/Infrared AJ 6 in his All Falls Down music video. Other musicians who have collaborated on the shoe include Travis Scott and Macklemore, the latter having an exclusive, limited quantity run created for friends and family that never got released at retail.
Jordan 6 Retro Quai 54 - Sail Gum 2020
Celebrating the annual streetball tournament held in Paris, the Jordan 6 Retro Sail Gum offers a geometric design with a new colorway. The Quai 54 Jordans feature a white leather overlay on top of geometric print textiles. On the collar are dark brown tools featuring Jordan branding, and pops of orange add color to the lace locks and ankle counter. The midsole on the white and orange Jordans is white to match the upper, and the outsole is a tan translucent. Mismatched branding on the heels has "Air Jordan" on one foot and the Quai 54 logo on the other.