Jordan 1 Retro MCS White Black
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The Jordan 1 Retro MCS White Black Sneaker
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro MCS White Black
These Nike Air Jordan retro cleats were released in 2019. A dual-tone colorway features white and black. Jordan branding on the cleat’s upper includes a black Air Jordan Wings logo and a Nike Swoosh. There are small perforations in the toe box to enhance breathability, while white laces extend from the cleat's midfoot to its tongue. The cleat's studs securely grip hard grounds. Exterior materials on the white-black Jordans are leather and plastic, while accents include a grey/black Jordan logo on the tongue and a black Swoosh logo on the outsole. Nike Air Jordan retro cleats provide maximum cushioning and support.