Jordan 1 Retro High Zip x Anna Wintour AWOK 2018 Sample W
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Showcasing the Jordan 1 Retro High Zip for Women
The Air Jordan 1 is the sneaker that started it all, marking the beginning of the most iconic lineage of sneakers in history. In many ways, it's responsible for launching modern-day sneaker culture as a whole—and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with sneakers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike—so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a sneaker endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own sneaker line—called Air Jordan.
Jordan 1 Retro High Zip x Anna Wintour AWOK 2018 Sample
The product of a collaboration between the Jordan brand and "Vogue" Editor-in-Chief Anna Wintour, these red and white Jordans are based on the OG Air Jordan 1 silhouette. Featuring cream-colored leather in the upper, a high-top design with a zipper in place of traditional laces is added for an extra kick of style. As for functionality, foot breathability is at a high with the punctured holes that appear on the toe and Nike Air tech that's included in the no-slip rubber sole. To bring it all together, Nike branding is shown through the muted white Swoosh on both sides of the foot and a red Nike Air tag that's added to the tongue.
